• The provision stating that the burden of proof regarding goods or services subject to discounted sale are offered for sale at a lower price than the price before the discount is on the advertiser, has been repealed.

Advertisements for financial services:

• Regarding advertisements in which it is stated that a good or service is offered for sale with a loan extension opportunity; in the area where the advertisement is published, or on a website or pop-up screen where consumers can be directed to get detailed information by means of a link or warning sign, the following information shall be presented to consumers:

• The maturity of the loan,
• Interest rate,
• Percentage of the total cost to the consumer on monthly and annual basis, and
• Repayment terms.

Goods or services subject to special regulations regarding advertising:

• “Biocidal products” (such as sanitizers) have been added to products that are subject to special legislation and that must comply with the regulations regarding advertising and promotion in the relevant legislation.

Ranking practices:

• In case of ranking by comparing the price, quality, and similar aspects of a good or service offered for sale on the internet; information regarding which criteria is taken into account in the establishment of the ranking shall be presented to consumers in the same area or in a way that can be easily seen on the pop-up screen where consumers can be directed and get detailed information with a link or warning sign.

• It has been made mandatory to include the phrase "advertisement" in the ranking results displayed based on advertisements or sponsorships and similar agreements.

Consumer reviews:

• Persons who can make reviews on the goods or services subject to online sale are limited to those who purchase the relevant goods or services.

• The rules regarding the publication of the said reviews will need to be presented to the consumers’ information in the area where the reviews are published or on the pop-up screen where the consumers are directed with a link or warning sign.
  

• Such reviews will be published with an objective criteria-based ranking for at least 1 year, and if they are not allowed to be published, the relevant consumer will be informed immediately.

• The publication of reviews containing health claims against the legislation is prohibited.

• In cases where the consumer aggrievement is resolved, this issue will need to be published in the same area as the initial assessment and without any delay.

• It is prohibited to conclude contracts with real or legal persons to make inaccurate evaluations or to use expressions that approve goods or services in order to increase the sales of goods or services.

Practices regarding the publication of consumer complaints:

• At least 72 hours before the reviews are published on the complaint platforms, the relevant vendors and service providers will be given the right to reply, and the reviews will not be published before this time, and the reviews will not be published if it is understood that they do not reflect the truth.

• In addition to giving the seller and service providers the right to reply on the matter; it is envisaged to provide an effective communication method with vendors and service providers, independent of platform membership, charging and similar applications.

Deceptive business practices:

• Before the amendments, increasing the sales price of the goods or services offered to the consumer without a justified reason by acting as if they were affected by input cost and increase in exchange rates although it was not the case, was considered as one of the examples of "unfair commercial practice", but this example has been removed with the Modification Regulation.

• In this context, the following have been added to examples of unfair commercial practices:

• By using a software that automates the purchasing process, purchasing event tickets outside of the determined limits and offering them for sale at higher prices to consumers,

• To use methods such as guiding interface designs, options or expressions in e-commerce that negatively affect the will of the consumer or aim to cause changes in favor of the seller in the decision of the consumer which will be given under normal conditions